Product Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
An emerging trend suggests that a project marketing approach could, or should, be merged into project management. Consequently, an exploratory study has been mad… More >>
Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms